I always mildly enjoy a massive overblown reaction in the papers when it comes to craft beer. My first exposure to craft was actually through the newspapers: BrewDog's release of Tokyo* at 18.2% sent the Daily Mail into a frenzy, stating that BrewDog's founders James Watt and Martin Dickie were encouraging binge drinking with their high strength Imperial Stout. Anyone rational would know that if you're in the binge drinking game, 12 cans of shitty cheap lager or a few bottles of wine from the offie will be much more appealing than a 18.2% Imperial Stout at almost a tenner a pop that you can only buy through an online shop - but it seems the tabloids always need a villain. Rattle your pitchforks and form an angry mob - storm Aberdeenshire, get those Scottish fellas told before the children and old people and the whole country goes down the drain drinking imperial stouts by the bucketload. Despite this, beer is also the healthiest alcoholic drink with the ability to fight cancer, stop your bones going brittle as well as prevent Alzheimers AND Parkinsons. Drink your way to a healthier life! The USA had already embraced this style of higher ABV drinking, they just knew not to drink as much.
9 years on, and with craft beer continuing to rise in popularity and demand, higher ABV's have become something of a normality, something clickbait bottom rung websites and newspapers can no longer use as a weapon in their arsenal. Who cares that someone's made a 16% beer when most people know about Tactical Nuclear Penguin or Sink the Bismark - both of which have been reported about into oblivion? Instead, the price of beer seems to be making an appearance, focusing (unfairly) on one bar in London charging £13.40 for a pint of Cloudwater's Double IPA despite many bars charging even more. My local BrewDog bar is charging £5 a third for Alesmith's Speedway Stout which equates to a huge £15 a pint, but I don't see anything said about that.
Shitty tabloids scream bloody murder whilst the Sun listed its bargain beers for the sensible gent with Ruddles and Greene King "IPA" coming in first place at only £1.79 (Yum!), so cheap that you have to wonder if they bother using any ingredients at all.
Not mentioned anywhere was the list of imported high quality ingredients used in massive quantities that go into making a Cloudwater Double IPA (the 5th best brewery in the world according to the most recent ratebeer awards), no counterbalance to the argument that beer has to be cheap; and obviously, always sold in the fine British pint. The gender stereotypes that come with the pint and half glass infuriate me enough as it is, but honestly, who even wants to drink a PINT of 8.2% beer? How is that even enjoyable? Why is it such a problem for someone to order and only pay for a half and take their time to enjoy it? My head hurts.
In the end, it comes down to your choice. If you don't like the cost of a certain pint, go ahead and drink a different beer more suited to your price range. Victory's Summer Love, a 5.2% Blonde Ale, was just over £6 in the same bar for a pint - much better suited to your pocket, and not that out of place in a London bar if you want a craft beer. If you don't, stand up, walk out the front door and take your business elsewhere.